PICNIC 2.0 - MACEF
Picnic 2.0, the new way of interpreting food conviviality and outdoor free time in the time of Social Media, stand ‘godfather’ to the “Outdoor, gardening & pet” section of Macef 2010, in partnership with FieraMilano.
After the preview on the Roof Garden of Superstudio during Fuorisalone 2010, ZONA 7 Srl Communication, Design and Food (service company that creates and develops new concepts dedicated to the Design and Food sector) and the international magazine DDN, by the publishing house DDE Design Diffusion Edizioni, presents the engineered version of Picnic 2.0. It is the first high-tech and eco-compatible "food mobile" format. It is conceived to provide a sustainable access to public and private green and entertainment areas.
The 300 sq m cosy and elegant surface welcomes Macef visitors, offering them what they need for a contemporary picnic, organized through Social Media Networking. Guests are recognized via QRcode. Besides, the most modern web and mobile communication tools are used.
After the preview on the Roof Garden of Superstudio during Fuorisalone 2010, ZONA 7 Srl Communication, Design and Food (service company that creates and develops new concepts dedicated to the Design and Food sector) and the international magazine DDN, by the publishing house DDE Design Diffusion Edizioni, presents the engineered version of Picnic 2.0. It is the first high-tech and eco-compatible "food mobile" format. It is conceived to provide a sustainable access to public and private green and entertainment areas.
The 300 sq m cosy and elegant surface welcomes Macef visitors, offering them what they need for a contemporary picnic, organized through Social Media Networking. Guests are recognized via QRcode. Besides, the most modern web and mobile communication tools are used.
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